# Mariana Bonanomi

- [Product update: creating components just got easier! ](/post/component.md): In this post, you will learn about our latest product update, which will facilitate our users' personalization journey.
- [Optimizely vs. Croct: choose your personalization platform ](/post/optimizely-vs-croct.md): Optimizely: the go-to marketing OS for big corps. Croct: accessible to mid-size firms. Values performance. Which one suits you best?
- [SaaS conversion growth model free template](/post/saas-growth-model-free-template.md): Download our free template and discover how fast you should scale.
- [Mutiny vs. Croct: uncovering the best alternative for personalization](/post/mutiny-vs-croct.md): Mutiny or Croct? Which one should you rely on for personalization? This guide will help you find out which is the best fit for your team.
- [How to personalize your site based on marketing campaigns](/post/marketing-campaign-playbook.md): Learn how to use dynamic content on your site to match offers users see on ads. This will save you time and money on remarketing.
- [How to personalize your site based on the session's landing page](/post/reading-history-playbook.md): Learn how you can easily segment anonymous users based on their reading history and create targeted dynamic content based on that.
- [Skills Marketing Operations Managers must master](/post/marketing-operations.md): Marketing Operations Manager has been emerging as a new "it" role. To stand out in the market, understand the nuances of this position.
- [How to dynamically change your site based on ABM campaigns](/post/abm-playbook.md): Learn how to implement targeted communication on your website according to the user company and attract high-value accounts.
- [How to reduce your fintech CAC with personalization](/post/fintech-personalization.md): Learn how to use fintech personalization to deliver the right message to one audience without affecting the experience of others.
- [Product update: official support for Next.js is here](/post/nextjs-sdk.md): Our new SDK simplifies integration for Next.js users, supports server-side & client-side rendering, and more. Uncover its best features.
- [How to personalize your site to match organic search intent](/post/organic-search-playbook.md): Follow this step-by-step guide to learn how to dynamically change your website content according to users' organic search intent. 
- [How to use website dynamic content based on the user's location ](/post/location-playbook.md): Create seamless browsing experiences. Follow this step-by-step to learn how to use location-based personalized content on your website.
- [Open-source CMS: tips to choose the best option](/post/open-source-cms.md): Open-source CMSs offer many website management functionalities. Learn how to choose the option that best suits your business needs. 
- [SaaS personalization: 5 ideas to boost ROI](/post/saas-personalization.md): SaaS personalization is a must these days: in this saturated industry, the profitable path lies in tailoring content to meet specific needs.

- [How to optimize your Meta campaign ROI with personalization](/post/meta-campaign-playbook.md): A step-by-step on how you can dynamically change the content of your site to match offers users visualized on your Meta ads.
- [How +A Educação increased lead generation for 20 blogs](/post/case-study-mais-a-educacao-lead-generation.md): Discover how website personalization made it possible for this Brazilian EdTech to optimize lead generation by merging 20 blogs into one.
- [Personalization opportunities from Vercel's website](/post/what-we-learned-from-vercel.md): Check out some missed website personalization opportunities we have found on Vercel's home page.
- [Why (and how) visual editors impact performance](/post/visual-editors-cro-perfomance.md): In this post, you will learn the pros and cons of using visual editors and discover alternatives to help you prioritize performance.
- [Google Campus meet-up: sharing personalization insights ](/post/google-campus-meet-up.md): Find out how our customers utilized client vs. non-client and location segmentations to build trust and foster consumer loyalty.

- [The best Google Optimize alternative for personalization](/post/google-optimize-personalization-alternative.md): Google Optimize sunset unlocks a whole new level of personalization. Say hello to a world of advanced segmentation possibilities.
- [Learn how Zapay leveraged user location to get a 27% increase in transactions](/post/case-study-zapay-location.md): Learn how this govtech got increased market share by fostering credibility and trustworthiness through personalization. 
- [How to get more newsletter subscribers with personalization](/post/newsletter-playbook.md): Learn how to dynamically change your form copy and image to target specific audiences and get more newsletter subscribers.
- [Headless vs web CMS: unmasking the pros and cons](/post/headless-cms-vs-tradicional-cms.md): Both headless CMS and web CMS help you manage and structure content easily, but each has its pros and cons. Read this post to learn more.
- [The end of third-party cookies and how it affects marketers](/post/third-party-cookies-end.md): The end of third-party cookies concerns marketers who personalize ads and websites. This post will help you adapt to these changes safely.
- [How Sem Parar gained autonomy with Croct](/post/sem-parar-croct-autonomy.md): Sem Parar is a well-known automatic tagging company. Find out how they used Croct to create a personalized website.
- [ Taking advantage of AB testing](/post/taking-advantage-of-ab-testing.md): AB testing the content on your website allows for data-driven decision-making and improves user experience. Ready to start taking advantage of it? Start now by reading our guide.
- [How to craft a good tracking plan to optimize the user journey](/post/tracking-plan.md): While automated tracking is enough for getting to know users and understanding funnels sometimes, that might not be your case. Read on and find out how to create your custom tracking plan.
- [Drive conversions: 7 tips for landing page optimization](/post/landing-pages-best-practices-drive-conversions.md): Drive conversions on your landing page with this guide that helps you go beyond good copy and design.
- [How Farmamake increased conversion rates and ARPU with personalization](/post/case-study-farmamake-interests.md): Brazil's beauty and personal care market is the 4th largest worldwide. Read this article on how Farmamake leveraged partnerships with influencers to personalize their website and boost results.
- [Fintech lead generation: Creditas' personalization case](/post/case-study-creditas-remarketing.md): Fintech lead generation can be tricky. Learn how Creditas used personalization to increase credit simulations on their website.
- [E-commerce personalization: 6 ideas to boost conversions ](/post/ecommerce-personalization-ideas.md): E-commerce personalization brings great results — and goes way beyond product recommendations. Read this blog post to learn more.
- [Planning for personalization: how to craft a dynamic content strategy [free template]](/post/planning-for-personalization.md): Planning for personalization is key in crafting a good dynamic content strategy. Read on and get ideas to boost sales with tailored offers.
- [How to boost your ads performance and overcome marketing channel saturation ](/post/how-to-boost-your-ads-performance.md): Paid ads can take your campaigns even further. But only bringing traffic is not enough, they must generate conversions. Read on to learn how to boost your ads performance and overcome marketing channel saturation.
- [The one cost that marketers don't consider](/post/opportunity-cost-of-lack-of-personalization.md): Not personalizing the communication with users harms their experience, and also creates an opportunity cost. Read this blog post and find out how to measure it.
- [How to implement an exit pop up that doesn't suck](/post/how-to-implement-an-exit-pop-up.md): Exit pop ups can irritate users sometimes. On the other hand, creating segmented rules for triggering them can help increase the time users spend on your page. Read on to find out how to do it.
- [HubSpot CMS Hub vs. Croct: which are the differences?](/post/croct-hubspot-cms-hub.md): We compared HubSpot CMS Hub with Croct to discuss the differences and similarities between both platforms so you can decide what CMS you should use. Read on to find out which one best suits you.
- [How CRO mature is your company](/post/cro-maturity.md): Among the companies we help grow, there are many different levels regarding CRO maturity. Read this article to find out how CRO mature your company is and what your next steps might be.
- [The 7 most frequent personalization mistakes and how to avoid them](/post/most-frequent-personalization-mistakes.md): Personalization is essential to marketing by providing unique user experiences, but when used wrong, it does more harm than good. Are you making any of these mistakes? Read and find out.
- [How to create multiple landing pages faster](/post/how-to-create-multiple-landing-pages-faster.md): Landing pages are indispensable for generating conversions, but you may be managing them the wrong way. Read this article to find out how to make this process faster with dynamic content.
- [Croct vs. Google Optimize: choosing your best CRO path](/post/croct-google-optimize.md): Google Optimize is a reliable AB testing platform but lacks advanced features. Check out this detailed analysis for better decision-making.
- [How not to sabotage your CRO strategies](/post/cro-strategies.md): The CRO market has changed. Technological advances have made the user journey more complex. You may be missing some critical points without even realizing it!
- [How Aegro had a 28% increase in conversion rate by using personalization ](/post/case-study-aegro-blog-interests.md): Aegro's marketing team adopted a personalization strategy on its website to communicate to many agribusiness niches. Find out how this SaaS startup achieved a +28% increase in lead conversion rate.
- [How to implement dynamic website content with PMS](/post/how-to-implement-dynamic-content-pms.md): Website personalization gives your flexibility and autonomy to implement dynamic content. Learn how a PMS can make this task easier.
- [8 CRO triggers we can learn from Spotify](/post/spotify-cro-triggers.md): Since its creation, the Spotify team has been drawing growth strategies that brought them millions of users. Read on to check our analysis on 8 CRO triggers used by this giant of audio streamings.
- [Why web CMS and AB testing platforms are no longer enough](/post/cms-ab-testing.md): Consumer expectations for online experiences have changed, so static content and traditional CMS platforms are no longer enough. Meet PMS, a solution to deliver advanced personalized experiences to your users.
- [Best headless CMS solutions, types, and use cases](/post/headless-cms.md): Discover how a headless CMS improves collaboration between marketers and developers by offering flexibility, scalability, and seamless content management for Next.js applications.
- [Identity resolution: recognizing users on multiple devices](/post/identity-resolution.md): Identity resolution helps you recognize customers across multiple devices. Discover advanced techniques to use it to tailor your messaging.
- [How to use location-based personalization on your website](/post/personalization-location.md): Location-based personalization helps you communicate with customers from specific countries, states, and cities. Read on and learn more.
- [Cohorts in marketing: a complete guide](/post/cohorts-marketing.md): Although cohorts are widely used for research studies on health and society, you don't need to be a scientist to have it a great help in reducing churn. Here you'll find comparisons with other audience analysis methods, the main metrics you should track, and a few meaningful examples.
- [ICE score: a framework for prioritizing ideas and making better business choices](/post/ice-score-priorization.md): Growing your business is challenging: costs, time, and opportunities are on the line. Knowing prioritization methods in depth is essential for anyone ahead of growth strategies. Use our Free Template to apply your ICE Score.
- [How to run AB tests with personalization](/post/ab-tests-personalization.md): No one can argue that introducing personalization to your marketing strategies can take your results to a new level. Now, it's time to learn how you can really change the game by combining it with AB testing.
- [How progressive profiling can improve user experience](/post/progressive-profiling.md): Progressive profiling is a powerful concept that significantly improves user experience. Discover how it works and how you can use it to convert more visitors into engaged customers.