# Juliana Amorim

*I'm an engineer passionate about technology, growth, data science, and software development experience.

I've learned and mostly worked with JavaScript, TypeScript, PHP, Java, and test automation to build Croct and contribute to open-source projects over the past years.

Today I'm focused on guaranteeing growth and tech teams get the most out of Croct's platform. Helping them to create business value is my main goal.

Croct provides a component headless CMS with everything they need to manage and personalize application content, run experiments, and uncover insights. It is built with performance and developer experience at its core.*

- [Product update: estimate your audience size](/post/estimate-audience-size.md): Take the guesswork out of targeting! Our new audience estimator gives you instant, data-backed insights on your segment sizes, helping you build more impactful personalized experiences with ease.
- [How to personalize Sanity content based on visitor behavior](/post/personalization-sanity-visitor-behavior.md): Sanity models content variants well and leaves delivery to you. Compare building the six-layer stack yourself with attaching a dynamic layer per module, while keeping your schemas untouched.
- [How to personalize Storyblok content based on visitor behavior](/post/personalization-storyblok-visitor-behavior.md): Storyblok doesn't personalize content out of the box. Compare building a personalization engine in-house with installing the Optimize app: one command, and marketers take it from there.
- [Product update: new Microsoft Clarity integration](/post/microsoft-clarity-integration.md): Bridge the gap between AB testing and user behavior. Our new Microsoft Clarity integration lets you filter recordings and heatmaps by experiment variant, audience, and experience.
- [Product update: new VTEX integration for auto e-commerce tracking](/post/vtex-integration.md): Unlock faster personalization with our new VTEX integration. Automatically track e-commerce events, enrich user profiles, and build audiences without extra development work.

- [The best AB testing platforms for the Brazilian market](/post/ab-testing-brazil.md): Most "best AB testing tools" lists are written for buyers in the US or Europe. If you're running experiments from Brazil, the ranking changes. Sometimes dramatically.
- [The best personalization platforms for headless websites](/post/best-personalization-platforms-headless-websites.md): Compare top personalization platforms for headless websites (Optimizely, DynamicYield, and Croct) based on architecture, developer dependency, and marketing autonomy to find the best fit for your stack.
- [Product update: Google Tag Manager integration for auto-tracking](/post/google-tag-manager-integration.md): Turn your GTM data into action. Croct’s new native Google Tag Manager integration automatically captures behavioral events to power real-time personalization, AB tests, and audience creation. Zero code needed.
- [The best AB testing tools for headless websites](/post/best-ab-testing-headless-websites.md): Struggling with flicker and performance on your headless site? Discover the best AB testing tools for modern web frameworks, categorized by data architecture, use case, and headless integration needs.
- [Product update: website visitor profiles and timeline](/post/website-visitor-profiles-timeline.md): We are thrilled to introduce the new user profiles feature, which displays a list of visitors who browse your applications, along with each user's detailed profile, sessions, and events timeline.
- [Product update: optimize HubSpot forms](/post/hubspot-forms-optimization.md): Learn how to integrate HubSpot forms with Croct to track, personalize, and AB test your conversion flows without needing developer help.
- [How to use AB testing and website personalization on Shopify Hydrogen](/post/shopify-hydrogen-personalization-ab-testing.md): Shopify is built to serve static, lightning-fast pages at a massive scale. AB testing and personalization require the exact opposite: dynamically altering the page content based on a specific user's behavioral data in milliseconds. When these two forces collide, the buyer journey usually breaks.
- [Product update: activate firmographics data for real-time ABM personalization](/post/integrations-firmographics-data-abm.md): We are thrilled to announce four new native integrations that allow you to seamlessly activate firmographic data from 6sense, Clearbit, Demandbase, and ZoomInfo to power real-time, server-side ABM personalization with Croct.
- [How to optimize forms for higher lead generation](/post/optimize-forms-lead-generation.md): Learn how to AB test conversion forms to scale lead generation. Discover the highest-impact variables to test and how reducing friction can significantly increase your qualified lead rate.
- [Storyblok AB testing options compared: native, VWO plugin, and the Optimize app](/post/storyblok-ab-testing-vs-optimize-app.md): Compare the three ways to run AB tests in Storyblok: native experiments, the VWO plugin, and Croct's Optimize app. See the differences in what you build, what you pay for, and what your marketing team can do alone.
- [Activating ZoomInfo firmographic data for real-time ABM website personalization](/post/zoominfo-abm-website-personalization.md): Learn how to use ZoomInfo firmographic data with Croct to create highly targeted ABM website personalization, dynamic social proof, and industry-specific messaging.
- [Croct secures top support ratings and expands market presence in G2 Summer 2026 reports](/post/g2-summer-2026-grid-reports.md): In the G2 Summer 2026 reports, we earned 100% support ratings and Momentum Leader badges in Personalization, AB Testing, and CMS, while expanding into 7 new categories.
- [Activating Clearbit firmographic data for real-time ABM website personalization](/post/clearbit-abm-website-personalization.md): Learn how to use Clearbit firmographic data with Croct to create highly targeted ABM website personalization, dynamic social proof, and industry-specific messaging.
- [Activating Demandbase firmographic data for real-time ABM website personalization](/post/demandbase-abm-website-personalization.md): Learn how to use Demandbase firmographic data with Croct to create highly targeted ABM website personalization, dynamic social proof, and industry-specific messaging.
- [Activating 6sense firmographic data for real-time ABM website personalization](/post/6sense-abm-website-personalization.md): Learn how to use 6sense firmographic data with Croct to create highly targeted ABM website personalization, dynamic social proof, and industry-specific messaging.
- [Product update: new widgets for clicks and session duration](/post/analytics-click-session-duration.md): Recently, we introduced automatic click tracking. Capturing this granular data is just the beginning. To help you analyze content consumption and interface interaction instantly, we added new widgets to your dashboards.
- [The privacy-first personalization playbook: 1:1 experiences without third-party cookies](/post/privacy-first-personalization-playbook.md): Learn how to build a privacy-first personalization stack. Discover the playbook for delivering 1:1 experiences without third-party cookies using server-side architecture and zero-party data.
- [Server-side vs client-side AB testing: how to eliminate flickering and ensure great performance](/post/server-side-vs-client-side-ab-testing.md): Discover the difference between client-side and server-side AB testing and learn how to eliminate the flicker effect, protect your Core Web Vitals, and maintain marketing autonomy.
- [Feature flags vs. AB testing: when and how to use both for safer product rollouts](/post/feature-flags-vs-ab-testing.md): Learn the difference between feature flags and AB testing and map the lifecycle of a feature rollout to mitigate risk and accurately measure business impact.
- [Built-in advanced segmentation for experiments and AB testing](/post/built-in-advanced-segmentation-experiments-ab-testing.md): Learn why segmenting experiments is critical for conversion optimization and explore the best platforms for advanced AB testing and behavioral targeting.
- [Croct named Leader in G2 Spring 2026 reports](/post/g2-spring-2026-grid-reports.md): The G2 Spring 2026 reports are out, and Croct is now recognized as a Leader in the Headless CMS category. We also secured the Momentum Leader position across Personalization, AB Testing, and Component CMS.
- [Product update: native personalization and AB testing for Storyblok CMS](/post/storyblok-cms-integration.md): We launched a native Storyblok integration. Run server-side AB tests and personalization without coding or ever leaving the Storyblok interface.
- [Product update: autocapture for clicks and scrolls](/post/autocapture-clicks-scrolls.md): We introduced automatic tracking for clicks and scrolls. Capture interaction coordinates and reading depth without manual configuration.
- [The best headless CMS for AB testing](/post/best-headless-cms-ab-testing.md): Most headless CMS platforms were not built for experimentation. But there are some good alternatives available for that. Learn what they are and key things to consider when choosing one.
- [The best headless CMS for personalization](/post/best-headless-cms-personalization.md): Implementing personalization in a headless architecture is significantly harder than simple content delivery. But it shouldn't be.
- [Product update: enhanced analytics dashboards](/post/conversion-dashboards.md): Check our new dashboards with widgets for leads and sign-ups, a dedicated Conversions tab, and audience filtering to improve your analysis.
- [Product update: how to temporarily suspend services](/post/service-suspension.md): Control your workspace status instantly. Manage traffic peaks and quotas without deployments or code changes.
- [2025 year in review](/post/2025-year-in-review.md): A full recap of Croct’s 2025: major product launches, three Product Hunt releases, new integrations, deeper analytics, and steady G2 Momentum Leader recognition.
- [Croct shines again in G2 Winter 2026 as Momentum Leader](/post/g2-winter-2026-grid-reports.md): Croct is a G2 Winter 2026 Momentum Leader across personalization, headless CMS, component CMS, and AB testing, with #1 support ratings and major product updates driving continued growth.
- [Product update: meet event-based expressions](/post/event-expressions.md): CQL just got a memory. With event-based expressions, you can now segment users by past behavior and create audiences that react to real journeys.
- [Product update: introducing the AudienceMatched event](/post/audience-matched-event.md): New system event fired whenever a user matches an audience, enabling deeper analysis, cleaner segmentation, and upcoming analytics upgrades.
- [9 ideas to increase B2B lead generation conversion rates](/post/b2b-lead-generation-ideas.md): Learn practical ways to use real-time intent-based personalization to increase B2B lead generation without extra landing pages or third-party data.
- [Product update: introducing the LeadGenerated event](/post/lead-generated-event.md): A new standard event for lead submissions, combining profile details and an optional value for better segmentation and future dashboard insights.
- [Product update: content management and collaboration](/post/content-management-collaboration.md): Improvements that streamline editing: rename list items, jump to components, see the last editor, and copy content into experiment variants.
- [Product update: check your slots status](/post/slot-status.md): This week, we shipped a new feature called slot status: a simple, always-visible indicator that shows live activity for each slot version, right where you work.
- [How LLM bots are distorting web traffic](/post/llm-bots-web-traffic.md): AI bots skew analytics and conversion data across the web. Learn how leading platforms tackle the issue and how Croct filters them out before they distort your growth and experiment metrics.
- [Product update: new e-commerce events for behavior segmentation](/post/new-ecommerce-events.md): New automatically processed e-commerce events provide deeper insights into customer behavior, enabling smarter segmentation and real-time personalization.
- [Croct earns Momentum Leader recognition in G2 Fall 2025 reports](/post/g2-fall-2025-grid-reports.md): Croct has been recognized in the Fall 2025 G2 reports with multiple badges across AB Testing, Headless CMS, and Component CMS, and named a Momentum Leader in Personalization Software.
- [Product update: new insights with dashboard widgets](/post/new-dashboard-widgets.md): Track conversions by device, monitor average ticket, revenue per user, and filter orders by currency for richer, more actionable insights.
- [How to run AB tests on VTEX e-commerce stores](/post/vtex-ab-testing.md): AB testing is critical for optimizing e-commerce performance by comparing different versions of pages or features to see which performs better. In this post, we’ll break down your alternatives to run fast, reliable, and scalable tests on VTEX Legacy, VTEX IO, or VTEX Fast Store.
- [Product update: faster workflows and easier data access](/post/faster-workflows.md): Export dashboards to CSV, get warnings for catch-all audiences, and duplicate experiences, experiments, or list items for quicker setup.
- [CMS-powered Mantine components and templates](/post/mantine-components-templates.md): With over 120 flexible components, a robust hooks library, and a deeply customizable theming system, Mantine is rapidly becoming a favorite for teams seeking speed and design consistency.
- [G2 Summer 2025 reports: #1 headless CMS for personalization and #2 component CMS](/post/g2-summer-2025-grid-reports.md): We’re thrilled to announce that Croct has once again achieved outstanding recognition in the G2 Summer 2025 Grid® Reports, continuing our momentum as a high performer in personalization, content management, and experimentation platforms.
- [Integrating dynamic content, AB testing, and personalization into Strapi CMS](/post/strapi-cms-integration-templates.md): A solution that brings dynamic content, experimentation, and user segmentation to your Strapi-powered projects, without the need for complex custom development or CMS migration.
- [Unlock dynamic content, AB testing, and personalization in Sanity CMS](/post/sanity-cms-integration-templates.md): We’re excited to announce the launch of Sanity CMS integration templates to help users effortlessly add dynamic content, AB testing, and personalization to Sanity Studio without the need for complex custom development.
- [CMS-powered UI components and templates for personalization and experimentation](/post/cms-powered-ui-components-and-templates.md): A game-changing addition to the Croct ecosystem: CMS-powered UI library of components and templates designed for personalization, AB testing, and fast iteration at scale.
- [Product update: new location variables for richer segmentation](/post/location-variables.md): We've just rolled out a major upgrade to our location data, making it more structured, detailed, and versatile for location-based segmentation and personalization.
- [CMS-powered Material UI components and templates](/post/material-ui-components-templates.md): Learn more about Material UI’s free templates with built-in integration with AB testing and personalization.
- [The best international-ready React phone number input libraries of 2026](/post/best-react-phone-number-input-libraries.md): Collecting phone numbers is a critical part of user onboarding, registration, and lead generation. But building a seamless, international-ready phone input from scratch is time-consuming and error-prone.
- [CMS-powered Magic UI components](/post/magic-ui-components.md): Use Magic UI components with Croct templates to skip boilerplate and ship faster. You get CMS-powered, animated React components with built-in personalization and AB testing—no integration work needed.
- [The benefits of a component-based CMS vs. a traditional document-based CMS](/post/component-based-cms.md): The rise of component-based CMS solutions is transforming how businesses structure and optimize their digital experiences.
- [Exploring the different types of CMS](/post/types-of-cms.md): From enterprise solutions to marketing-focused website builders, understanding the key differences between CMS types can help you choose the right one for your business.
- [The best React modal dialog libraries of 2026](/post/best-react-modal-dialog-libraries.md): Modals (or dialogs) are essential UI components for displaying important information or prompting users for input without navigating away from the current page. In React applications, several libraries simplify the creation and management of modals.
- [Croct breaks into the top 3 component CMS in G2 Spring 2025 reports](/post/g2-spring-2025-grid-reports.md): After being recognized in the Fall 2024 and Winter 2025 reports, we’re excited to announce that Croct has once again been named a high performer in the latest G2 Spring 2025 Grid Reports—this time across four categories!
- [The best React video player libraries of 2026](/post/best-react-video-libraries.md): React video player libraries offer customizable and feature-rich solutions for embedding videos into React applications, simplifying video playback, supporting various formats, and providing functionalities like adaptive streaming and cross-browser compatibility.
- [The best React form libraries of 2026](/post/best-react-form-libraries.md): In the React ecosystem, numerous libraries simplify building and managing forms. Choosing the right form library can significantly impact your development speed, code maintainability, and overall user experience.
- [The best React countdown timer libraries of 2026](/post/best-react-countdown-timer-libraries.md): Whether used to launch a product, display limited-time offers, or create engaging event timers, countdown libraries provide pre-built, customizable components to streamline the development process.
- [The best React before/after image comparison slider libraries of 2026](/post/best-react-before-after-image-comparison-slider-libraries.md): Before/after sliders are interactive UI components that allow users to compare two different states of an image or any other content side by side. They are particularly useful for showcasing the impact of edits, transformations, or changes over time.
- [The best React carousel libraries for banner sliders of 2026](/post/best-react-carousel-slider-libraries.md): The React ecosystem has several excellent libraries that simplify the implementation of these components, but choosing the right library depends on your specific requirements, such as customization needs, performance considerations, and bundle size.
- [The best React UI component libraries of 2026](/post/best-react-ui-component-libraries.md): React UI component libraries have become essential tools for developers, offering pre-built, customizable components that streamline the development process and ensure design consistency. Here is a curated list of the most popular React UI component libraries.
- [Croct is now available on Google Cloud Marketplace](/post/google-cloud-marketplace.md): That means businesses interested in using Croct can now tap into our powerful CMS platform with just a few clicks while making the most of their existing Google Cloud spending!
- [A guide to AB testing tools: from no-code to developer-centric solutions](/post/ab-testing-tools.md): AB testing is essential for optimizing web applications, but choosing the right tool depends on your team’s technical expertise and needs.
- [Feature flags pros, cons, and alternatives](/post/feature-flags.md): Feature flags (or feature toggles) allow product teams to control the rollout of new features without redeploying code. They are widely used to enable AB testing, perform gradual rollouts, and reduce risk when releasing new product features.
- [How a component CMS scales product UI experimentation](/post/component-cms-product-ui-experimentation.md): A component CMS offers product teams more autonomy to experiment without over-relying on developers and maintaining a structured content architecture that scales with the product.
- [Why product UI experimentation is so hard](/post/product-ui-experimentation.md): Conversion rate optimization (CRO) and experimentation are critical to improving a product’s performance. Yet, despite their importance, they remain challenging to execute, especially for the product UI.
- [2024 year in review](/post/2024-year-in-review.md): As 2024 comes to a close, we reflect on an incredible year filled with achievements, innovations, and a strengthened commitment to making personalization seamless, fast, and accessible for our users.
- [Croct is rated #1 at G2 Winter 2025 Grid® report](/post/g2-winter-2025-grid-reports.md): We're thrilled to announce that Croct has been recognized as a high performer in multiple categories in G2's Winter 2025 Grid® reports: headless CMS, personalization, and AB testing!
- [How to use Craft CMS for AB testing and website personalization](/post/craft-cms-ab-testing-personalization.md): Craft CMS excels in content management but falls short in native personalization and AB testing, requiring external tools and plugins for advanced marketing features.
- [How to use Prismic CMS for AB testing and website personalization](/post/prismic-cms-ab-testing-personalization.md): Prismic is an excellent headless CMS and page builder, but it falls short in areas like personalization and AB testing. Discover what Prismic excels at, why this is an issue, and what other options can help you enable experimentation.
- [You need more than a composable CMS if you're not an enterprise](/post/composable-cms.md): Composable CMS offers flexibility by integrating specialized tools via APIs. However, for startups and medium businesses, an all-in-one platform is often simpler, more cost-effective, and faster to implement.
- [What is a headless CMS for personalized content?](/post/headless-cms-personalization.md): Traditional headless CMS often requires complex and costly workarounds for personalization. Discover a seamless way to add personalized content without replacing your entire CMS.
- [How to use personalization to boost SaaS customer retention](/post/personalization-saas-customer-retention.md): Learn why customer retention is vital for SaaS, key metrics to track, common challenges, and proven strategies like personalization, onboarding excellence, and proactive support to keep users engaged.
- [How to use Sanity CMS for AB testing and website personalization](/post/sanity-cms-ab-testing-personalization.md): Sanity CMS is one of the most popular headless CMS among developers for static content websites. However, growth teams often require AB testing tools and personalization engines. Learn how to make this a reality.
- [How to use Contentful CMS for AB testing and website personalization](/post/contentful-cms-ab-testing-personalization.md): In recent news, Contentful announced its acquisition of Ninetailed, a personalization and AB testing tool. While this acquisition aims to fill gaps in the platform, one could question whether Contentful is ready to handle personalization and AB testing effectively.
- [Croct's debut as a high-performer in G2 Fall 2024 Grid® for Personalization Software](/post/g2-fall-2024-grid-personalization-software.md): We have been named a high-performing product based on having high customer satisfaction scores and being an early-stage startup. 100% of our users rated it 4 or 5 stars, 100% believe we're headed in the right direction, and are likely to recommend Croct at a rate of 95%.
- [Why you don't need third-party data to personalize your website](/post/third-party-data-website-personalization.md): If you ask 10 marketers, 8 will say third-party data is crucial for website personalization. However, first-party data can provide a far more effective and sustainable solution.
- [How to use Storyblok CMS for AB testing and website personalization](/post/storyblok-cms-ab-testing-personalization.md): Storyblok is ideal for content-rich websites that need flexibility and scalability without being tied to a traditional monolithic CMS structure, but its native AB testing covers content variants while leaving the experimentation pipeline to your engineering team.
- [Alternatives to Clearbit, 6sense, or Demandbase for B2B SaaS website personalization](/post/clearbit-6sense-demandbase-b2b-saas-website-personalization.md): While tools like Clearbit, 6sense, and Demandbase are excellent for B2B lead generation, data enrichment, and ABM strategies, they lack the real-time, dynamic personalization capabilities that many businesses need to create tailored website experiences.
- [How to use Strapi CMS for AB testing and website personalization](/post/strapi-cms-ab-testing-personalization.md): Strapi is a great headless CMS choice for your website, but it has limitations when it comes to personalization and AB testing. Learn what Strapi is good for, why this is a challenge, and what your alternatives are to unlock experimentation.
- [Inside Techstars: everything about our acceleration journey](/post/croct-and-techstars.md): Being a Techstars member means more than access to an investor network. Discover how was our participation in the acceleration program.
- [How to reduce your fintech CAC with personalization](/post/fintech-personalization.md): Learn how to use fintech personalization to deliver the right message to one audience without affecting the experience of others.
- [Croct is now a Google Partner](/post/croct-google-cloud-partner.md): We are pleased to announce that we are now a proud Google Partner.
This is a prestigious designation reserved for companies that excel at helping businesses optimize their online experience. Read more to know what it means for you!
- [ARPU vs. average ticket: definition and comparison](/post/arpu-vs-average-ticket.md): Explore two essential metrics for businesses: ARPU and average ticket. Both are used to understand a company's financial health but in different ways. Let's examine how these metrics stack up and how they can be used to help companies make the best decisions.
- [Customer segmentation: how CARE got a 97% increased ARPU](/post/case-study-care-customers.md): Find out how CARE Natural Beauty leveraged customer segmentation to personalize their home page and increase e-commerce performance. 
- [Croct vs. Google Optimize: choosing your best CRO path](/post/croct-google-optimize.md): Google Optimize is a reliable AB testing platform but lacks advanced features. Check out this detailed analysis for better decision-making.
- [How not to sabotage your CRO strategies](/post/cro-strategies.md): The CRO market has changed. Technological advances have made the user journey more complex. You may be missing some critical points without even realizing it!
- [Best headless CMS solutions, types, and use cases](/post/headless-cms.md): Discover how a headless CMS improves collaboration between marketers and developers by offering flexibility, scalability, and seamless content management for Next.js applications.
- [Identity resolution: recognizing users on multiple devices](/post/identity-resolution.md): Identity resolution helps you recognize customers across multiple devices. Discover advanced techniques to use it to tailor your messaging.
- [How to use location-based personalization on your website](/post/personalization-location.md): Location-based personalization helps you communicate with customers from specific countries, states, and cities. Read on and learn more.
- [Cohorts in marketing: a complete guide](/post/cohorts-marketing.md): Although cohorts are widely used for research studies on health and society, you don't need to be a scientist to have it a great help in reducing churn. Here you'll find comparisons with other audience analysis methods, the main metrics you should track, and a few meaningful examples.
- [ICE score: a framework for prioritizing ideas and making better business choices](/post/ice-score-priorization.md): Growing your business is challenging: costs, time, and opportunities are on the line. Knowing prioritization methods in depth is essential for anyone ahead of growth strategies. Use our Free Template to apply your ICE Score.
- [How to run AB tests with personalization](/post/ab-tests-personalization.md): No one can argue that introducing personalization to your marketing strategies can take your results to a new level. Now, it's time to learn how you can really change the game by combining it with AB testing.
- [How AB tests help Growth Product Managers](/post/ab-tests-growth-product-managers.md): With more and more companies investing in Product Growth, running AB tests became a promising strategy for leveraging digital products.
- [Personalization in the new privacy era](/post/data-privacy.md): As the new privacy era emerges, companies are making significant changes to collecting, analyzing, and using data. Find out how to balance compliance and relevancy in your marketing strategy.
- [AB testing template: how to plan and document experiments](/post/plan-ab-tests-free-template.md): This AB testing template will help you estimate tests duration, prioritize the right ideas in your backlog, and come up with new ones.