# Isabella Beatriz Silva

- [Product update: in-app billing](/post/in-app-billing.md): Now, you can manage your subscription and billing information inside your dashboard. No more sales calls to set up accounts or back-and-forth with emails.
- [Product update: enhanced AB testing insights](/post/ab-testing-insights.md): Analyzing AB tests is crucial for optimization, and we’re continuously improving our product to help our users gain deeper insights. Based on their valuable feedback, we've introduced several new features to empower their analysis capabilities.
- [2024 year in review](/post/2024-year-in-review.md): As 2024 comes to a close, we reflect on an incredible year filled with achievements, innovations, and a strengthened commitment to making personalization seamless, fast, and accessible for our users.
- [Product update: introducing bot filtering for server-side personalization](/post/bot-filtering-server-side.md): While bots play legitimate roles in SEO and content indexing, their activity can unintentionally interfere with analytics and experimentation and mess up all growth metrics.
- [The best customer data platforms (CDP) of 2026](/post/best-customer-data-platform-cdp.md): When selecting a CDP, prioritizing features that support your business goals is essential. Key capabilities to consider include data collection and integration, identity resolution, audience segmentation, real-time processing, data governance and compliance, and platform integrations.
- [10 main use cases of a customer data platform (CDP)](/post/use-cases-cdp-customer-data-platform.md): CDPs can also support a wide range of advanced marketing strategies, including cross-channel personalization, journey orchestration, workflow automation, and deep analytics.
- [What is a Customer Data Platform (CDP)?](/post/customer-data-platform-cdp.md): A customer data platform, or CDP, helps companies create a single, unified profile for each customer to understand their needs and provide personalized experiences that feel relevant and timely.
- [How to run AB tests in React applications](/post/ab-testing-react-applications.md): As React has become one of the most popular frameworks for building user interfaces and most traditional AB testing platforms work by manipulating the DOM after the page is loaded, it can be a problem, depending on how your React application runs.
- [The best headless CMS for Next.js applications](/post/best-headless-cms-next-js.md): Looking for the right headless CMS for your Next.js application? This post compares top self-hosted and cloud-based options, highlighting their pricing, pros, cons, and key features to help you make the best choice.
- [What is a component content management system (CCMS)?](/post/component-content-management-system-ccms.md): A Component Content Management System (CCMS) manages content in modular pieces, allowing easy reuse, multichannel distribution, and collaboration. It is perfect for personalized and dynamic content.
- [Product update: creating components just got easier! ](/post/component.md): In this post, you will learn about our latest product update, which will facilitate our users' personalization journey.
- [Optimizely vs. Croct: choose your personalization platform ](/post/optimizely-vs-croct.md): Optimizely: the go-to marketing OS for big corps. Croct: accessible to mid-size firms. Values performance. Which one suits you best?
- [Mutiny vs. Croct: uncovering the best alternative for personalization](/post/mutiny-vs-croct.md): Mutiny or Croct? Which one should you rely on for personalization? This guide will help you find out which is the best fit for your team.
- [How Croct's AB testing engine works](/post/croct-ab-testing-engine.md): In this last post of the series, we'll take a closer look at how Croct's AB testing engine works, covering the most relevant factors in declaring a winner variant.
- [Bayesian approach: a deep overview for AB testing](/post/bayesian-ab-testing.md): AB tests is essential for analyzing variants and choosing your best option. Keep reading for a broad overview of the Bayesian approach.
- [Bayesian or frequentist: which approach is better for AB testing?](/post/bayesian-vs-frequentist.md): When it comes to AB testing, Bayesian and frequentist methods have inherent advantages and disadvantages. Let's look at how they work and which approach is right for you.
- [The ultimate guide for AB testing analysis](/post/ultimate-guide-ab-testing-analysis.md): Conversion rate optimization is all about AB testing. Whether you're a beginner or a seasoned pro, this comprehensive guide will be a valuable resource for you.