# Gladys Gordon

- [Organic search: a personalization guide to improve conversions](/post/organic-search-personalization-guide.md): It takes high investments to get people on your website. Read on to learn the best tips to leverage your SEO and personalization.
- [Why ABM and web personalization walk side by side](/post/personalization-abm-campaigns.md): Converting high-value accounts can be tough when your website shows everyone the same content. Read this blog post to learn how to use personalization to make the most of ABM campaigns.
- [Segment customers from visitors and improve your website performance](/post/segment-customers-improve-performance.md): Segmenting customers from visitors helps you overcome the challenges of delivering relevant communication. In this blog post, we'll provide you with examples of personalized offers for these two different audiences.
- [CRO teams' dependency on devs: how to overcome the collaboration puzzle](/post/cro-dependency-on-devs.md): Many CRO teams perform AB tests daily. Some professionals learn extra tech skills to become autonomous and code their own experiments. But wearing too many hats shouldn't be the industry standard.
- [What is a tag manager and how it works](/post/how-tag-manager-works.md): If you manually manage multiple tags on your websites or apps, you are wasting time. Find out how a tag manager can simplify this process and provide more accurate data. This article explains everything you need to know to save time and resources.
- [The search for conversions through sales funnel optimization](/post/search-for-conversions-sales-funnel.md): Boost your sales and outshine your competitors with these expert tips for optimizing your marketing funnel. Learn how to measure success and tailor user experiences to maximize impact.
- [Web analytics: how to get insights from your data in 2024](/post/analytics-points-of-attention.md): Analytics strategies can provide several benefits and help you with accurate business predictions. In this blog post, you'll learn how to get meaningful insights from it to gain a competitive edge.
- [Website personalization: a complete guide](/post/website-personalization.md): Website personalization is now a buzzword. Check out this post for a comprehensive guide with personalization benefits.
- [How Netflix triggers you to keep watching](/post/netflix-cro-triggers.md): From a movie rental office to a leading entertainment platform, Netflix has used CRO tactics to improve retention rate and user experience. In this post, we analyzed these growth strategies.
- [Product positioning: why you should AB test it](/post/positioning.md): Product positioning refers to how your product differs from others. What problems does it solve? Why is it better than the competition? This post helps you understand how to work with positioning testing and how to validate your hypothesis.