# Camila Shiratsubaki

- [From idea to live before lunch: how CVC launched an AB test from scratch in 20 minutes ](/post/case-study-cvc-ab-test-20-min.md): Discover how travel giant CVC launched an AB test in just 20 minutes and made experimentation part of the workflow.
- [How CVC unlocked +42% engagement by changing a single carousel rule](/post/case-study-cvc-ab-test-carousel.md): By running a simple AB test, comparing a static carousel with an autoplay carousel, CVC learned that the real gain wasn't in the average. It was hiding where almost no one was looking: from the third banner onward. 
- [Mercantil Bank: optimizing forms to increase lead generation](/post/case-study-mercantil-form-ab-test.md): Learn how Mercantil Bank used AB testing to reduce form friction, boosting conversions by 5.5% and lowering CAC by 23.6% without losing lead quality.
- [Printi: how to validate features before a full rollout](/post/case-study-printi-ab-test.md): Learn how Printi's product team used A/B testing to safely validate a feature's usability without harming conversion or the user journey.
- [Cobli: when a simple copy change makes all the difference](/post/case-study-cobli-ab-test.md): Learn how Cobli used AB testing to refine its SaaS positioning. By identifying a negative result quickly, the fleet platform turned a hypothesis into a key learning for the conversion strategy.
- [Croct vs. analytics platforms: understanding the differences](/post/croct-vs-analytics-platforms.md): If you've ever compared the number of unique users in GA4, Amplitude, Mixpanel, or any analytics platform with the number of active users in Croct, you've probably noticed a difference between them. Read more to learn why it happens.
- [VR Gente: using campaign data to convert +70%](/post/case-study-vr-gente-campaign.md): Learn how VR Gente increased the weekly lead generation by 70% and achieved substantial improvements in lead qualification.
- [How to optimize your Meta campaign ROI with personalization](/post/meta-campaign-playbook.md): A step-by-step on how you can dynamically change the content of your site to match offers users visualized on your Meta ads.
- [Ditching beliefs: Bling's insights on smart CRO investments](/post/case-study-bling-ab-test-insights.md): Discover what Bling’s team has found about by testing different versions of their integration page.
- [How to increase paid search conversions with personalization](/post/paid-search-playbook.md): Learn how to create website copies, images, and layouts that dynamically change according to users' search terms.
- [How to personalize your site for customers and visitors](/post/clients-communication-playbook.md): These days consumers expect buying journey stage-based communication. Learn how to personalize your site and deliver targeted content.
- [How to adapt your site to anonymous users' interests ](/post/anonymous-users-playbook.md): Personalizing visitors' journeys even before they sign up is game-changing. Learn how to do it by taking advantage of anonymous users' data.
- [How to display personalized free shipping offers dynamically](/post/free-shipping-ideas.md): Effectively communicating free shipping offers can be quite challenging. In this post, we will explain how to create free shipping rules using Croct.