31 posts about

Conversion Rate Optimization (CRO)

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Dynamically tailoring content to match organic search intent is key to enhancing user engagement. Follow this step-by-step guide to learn how our platform makes this process a breeze.

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Personalizing your website according to user location is the key to creating seamless browsing experiences. Follow this step-by-step guide to boost conversions through this strategy.

A money bag emoji representing a meta campaign's ROI followed by the title of the article

Users often click ads but don’t convert right away. Later, they go to your website and struggle to find the same offer that caught their attention. But you can change that with personalization.

Croct's logo, a magnifier emoji representing paid search, and the title of the blog post.

Learn how to create website copies, images, and layouts that dynamically change according to users' search terms. This strategy can help you boost lead generation in just a few easy steps.

Image with dark background containing Croct's logo, a graph emoji and text that reads "Why (and how) visual editors impact performance"

Visual editors are the superheroes of website optimization, but they also have drawbacks. In this post, you will learn the pros and cons of using them, and alternatives to prioritize performance.

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Our customers have optimized conversion rates through personalization. Learn how they used client vs. non-client and location segmentations to build trust and foster consumer loyalty.

Image with purple background containing Croct's logo, Anna Ambrozevich's portrait and text that reads "Personalization Talks by Anna Ambrozevich"

In this discussion, our founder Juliana Amorim illuminated the funds that can be wasted without testing, the importance of embedding personalization into the natural user experience, and much more.

A flowchart containing columns for SQLs, MQLs, Leads, and Visitors of a website.

Implementing lead scoring empowers businesses to make data-driven decisions, improve conversion rates, and boost overall revenue. But how can you succeed when facing an anonymous profile?

Two different wireframes representing two different personalized versions of the same page, one linked to a customer avatar, the other to a visitor avatar.

Segmenting customers from visitors helps you overcome the challenges of delivering relevant communication. In this blog post, we'll provide you with examples of personalized offers for these two different audiences.

Image containing a circle representing the CRO cycle stages: analysis, ideation, implementation, testing, and checking results.

Many CRO teams perform AB tests daily. Some professionals learn extra tech skills to become autonomous and code their own experiments. But wearing too many hats shouldn't be the industry standard.

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